Purpose: Build the Week 2 sections of your integrated business plan and prepare your assumptions for CPA review in Week 3.Review your Week 1 business overview, value proposition, business model, owner assessment, and goals.Define one primary target-customer profile, including customer problem, need, buying trigger, location or access point, and decision factors.Identify at least three competitors or substitutes and compare their strengths, weaknesses, pricing or positioning, and likely customer appeal.Write a concise differentiation statement explaining why your intended customers would choose your business.Select marketing channels and sales activities that match your target customer and budget. Include how you will measure results.Create an initial organizational chart or role map, even if the owner fills multiple roles at launch.List staffing needs, hiring priorities, training needs, compensation considerations, and culture expectations.Identify at least three assumptions or risks that the Week 3 CPA instructor should review, such as sales conversion rate, payroll cost, contractor cost, or marketing budget.Complete the 10-question knowledge check below.Submit one document, PDF, slide deck, spreadsheet, or clearly photographed paper worksheet through the online assignment portal.Business-plan sections produced: target market and customer profile, competitive analysis, marketing and sales strategy, organization and staffing plan, workplace culture statement, hiring/training priorities, and CPA handoff notes.Template outline: 1. Target Customer; 2. Customer Need and Buying Trigger; 3. Competitor Comparison Table; 4. Differentiation and Positioning; 5. Marketing Channels; 6. Sales Process; 7. Organization Chart or Role Map; 8. Staffing Timeline; 9. Training and Compensation Notes; 10. Culture Statement; 11. Risks and Questions for CPA Review.Estimated completion time: 2–3 hours outside class.Revision guidance: After feedback, revise any customer, channel, staffing, or cost assumptions that are too broad, unsupported, or inconsistent with your Week 1 value proposition. Keep a short revision note for the CPA instructor.No-specialized-software alternative: Use tables in a word-processing document or complete the worksheet by hand and upload clear photos.